What actually happens to the cards you hand out, and the numbers behind the follow-ups you never make.
The problem with a paper card is not that it is old-fashioned. It is that the follow-up almost never happens, and the card is the reason.
What happens to the card
It goes into a pocket, then a drawer. Someone has to type the details into a phone or CRM, which requires a free moment they never get. By the time they find it, they cannot remember the conversation that made the contact worth keeping.
Information that is wrong the day it is printed
Roles change, numbers change, offices move, and a box of five hundred cards locks in a snapshot. Every reprint is a cost, and in between, people hand out cards they have crossed out and written on.
What a tap changes
The contact lands in the phone immediately, with your website, catalogue, socials and payment links attached. You can update any of it afterwards without reprinting, and you can see how many people actually opened the profile, which a paper card can never tell you.
Keep a printed card for the people who expect one. Just stop relying on it as the mechanism that produces a follow-up.
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