The handful of review guidelines behind most rejections, and how to clear them first time.
Most App Store rejections are not surprises. A small set of guidelines accounts for the overwhelming majority, and every one of them can be cleared before you submit.
Incomplete or untestable builds
Reviewers reject anything they cannot fully exercise. Placeholder content, broken links, features behind a login with no demo account, and crashes on the reviewer's device are the leading cause. Supply working credentials in the review notes, and test on a clean device with no cached state.
Payments and account rules
Digital goods and subscriptions consumed in the app must use in-app purchase. Linking out to your own payment page is the classic mistake. Equally common: requiring an account for features that do not need one, offering third-party sign-in without an equivalent private option, and no way to delete an account from inside the app.
Privacy that does not match reality
Permission prompts must explain why you need the data in plain terms, and your privacy nutrition label must match what the app actually collects, including anything your analytics SDK sends. Mismatches here are found routinely and are treated seriously.
Read the guidelines once as a team before development starts, not after the first rejection. A week of rework usually traces back to a decision made on day three.
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