Binary, unilevel or matrix — how each behaves as your network grows, and what it costs you.
The compensation plan decides how a network grows, how distributors behave, and what the business owes. It is a financial model, not a marketing choice.
Binary
Two legs, with commission paid on the weaker one. It encourages teamwork and spillover, which makes recruitment easier to explain. The risk is that payouts concentrate on balance rather than on sales, and distributors game leg placement instead of selling.
Unilevel
Unlimited width, commissions paid down a set number of levels. Simple to explain and well suited to genuine product businesses, since income tracks volume rather than structure. Depth limits are what keep the liability predictable.
Matrix
Fixed width and depth, such as three by nine. The cap on frontline width pushes people to help their downline, which builds retention, but growth slows once positions fill and spillover rules become critical.
Model each plan against realistic recruitment and sales assumptions before committing. Every plan looks affordable on a spreadsheet built around optimistic growth; the honest test is what it pays out when growth stalls.
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